An enthusiastic export contract, intense conversations having specialist as well as the establishment out-of a shine company – these are the current result of Polish Resource and you can Trade Department (PAIH) Foreign Trade Place of work in Dubai to promote this new cosmetics business from inside the the brand new UAE
This new UAE is among the biggest and more than dynamically development cosmetics markets around Eastern. Much more are spent right here for the cosmetics than in another country throughout the MENA region, we.age. throughout the $247 each capita, and therefore urban centers the new UAE from the top 10 around the globe areas when you look at the terms of spending on this category. This can be caused by just the massive people and you will visitors pastime, and in addition as a result of the ambition to be the area cardiovascular system of your own make-up community.
“The brand new growing attention to customers regarding your effect of natural products with the wellness might have been mirrored on the deals of these cosmetics. More folks, particularly girls, are susceptible to select and rehearse individual and beauty care activities with absolute, organic otherwise veggie edibles. It is reasonably worthy of noting that certainly one of fifteen Muslim nations, the latest UAE is the frontrunner in terms of dimensions, regarding the classification pharmaceutical and you may halal cosmetics market. One of the major manner is also the latest growing need for the fresh superior facts portion. At exactly the same time, brand new need for hemp cosmetics is additionally expanding. Government entities from inside the Dubai is the first in the latest Arab industry to certify eg affairs,” demonstrates to you Patrycja Lisikiewicz from PAIH’s workplace inside Dubai.
Shine cosmetics are presently sold in 170 countries. The big about three Polish export products are ones to possess enhancing and you will healthy skin care, fragrances and restroom waters including pastes, powders and you can h2o for cleaning teeth. This type of, and also other facts, started to places whilst well away away from Poland while the The japanese, Mexico, Taiwan and you can Southern area Korea.
The new UAE ‘s the 28th export marketplace for makeup off Poland. Predicated on GUS study, Gloss exports from fragrant petroleum, perfumes, cosmetics and you will toiletries to the UAE when you look at the 2021 amounted to over $38.7 mil (an increase of 9.3% y-on-y). Emirati consumers are more likely on Gloss generate-up and natual skin care items, along with dental hygiene and hair care circumstances.
Every next cosmetics produced in Poland was shipped. When confronted with the newest Ukraine drama, Polish producers you want the latest avenues. Predicated on economists, expansion towards avenues from Asia and you can Oceania is a remedy for these problems and create growth to your Shine cosmetics business until 2027. Much more about Shine companies are looking with curiosity toward Middle eastern countries. This is an excellent fresh field, where “Manufactured in Poland” activities, together with make-up, have gained positive marketing, centered on Blanka Chmurzynska-Brown, Manager of one’s Polish Relationship of Makeup Community.
Wanting potential prospects, information about the merchandise subscription procedure together with verification of providers lovers – it is mainly what Shine advertisers query PAIH’s specialists in the new Dubai Overseas Trade Work environment. When you look at the 2022 by yourself, the office served 47 Gloss makeup organizations, support their operate inside the expanding towards the UAE market. Among the promotional factors PAIH organized in their mind had been several editions of the Beauty Showroom. One another occurrences was basically attended by the 40 Shine providers and all those regional people representing shipments people and you will shopping stores. The fresh new springtime version of your knowledge led to this new signing away from an enthusiastic export deal by Yope together with choice to establish a good providers by the among Polish producers. Consequently, because of PAIH’s perform, the maker out-of creative generate-upwards removing gloves GLOV has grown its choices on the market and you may reinforced the system out of connectivity, which may come to be certain purchases and you may a permanent visibility into new UAE business.
YOPE products are currently for sale in Awesome Care Drugstore locations and in 2 layout locations are run from this chain – Arabella Pharmacy and Health. YOPE’s range of products for the shop cabinets has twenty seven facts, along with detergents, lotions, bath gels, hand ointments, a line of child’s products and a variety of tresses cosmetics.
Extension into the Middle east markets was associated with satisfaction from many demanding criteria and you may conformity. Yet not, the organisation knows brand new information on a when you look at the this particular area. Cosmetics was classified here due to the fact ‘halal’ and have now come produced in a way that doesn’t spoil possibly the environment otherwise animals. “YOPE activities needless to say meet these types of requirements in regards to foods and also the manufacturing techniques,” explains Jacek Mijakowski, Movie director out-of YOPE’s Export Service. The guy adds: “YOPE possess earnestly cooperated which have PAIH for many years, growing and you may starting new invention possibilities to your brand name. Our company is really thankful because of it, given that on cooperation and you may relationship of a lot regarding PAIH’s foreign trade offices, we were ready not just to expose, plus to cultivate organization on of several international places.”
“Middle east locations usually looked fascinating in regards to our facts. All of our product is multicultural, this is why they fits very well for the consumer profile of one’s UAE markets. I participated in the fresh fair organised because of the PAIH – Beauty Take to Showroom, where GLOV and you may range is made available to local providers and you may places. Following skills, we gotten a databases from curious customers and oriented experience of them. The audience is in the center of latest transactions that have a big provider on the UAE. Our very own range makeup activities suits really well toward Middle eastern countries field therefore we aspire to continuously generate the brand there,” Ewa Dudzic, co-manager of GLOV, said.
Need for the guts East ong Shine makeup companies from season to year. This might be clear and understandable by number of Gloss organizations participating in trading fairs like the BeautyWorld Middle eastern countries 2022 took place from October 31 to help you November dos.
Polish make-up makers strengthen updates during the Middle eastern countries, using PAIH
“BeautyWorld Middle east is the region’s biggest in the world exchange reasonable to possess this new cosmetics community, attracting numerous hundred or so exhibitors out-of more fifty places internationally. The function could have been attracting consumers from around the nation for decades that’s a fantastic chance to promote new points to check out the newest possibilities to possess expansion. This year, on top of other things, because of the National Stand we organised, there clearly was more 70 Gloss companies. Our entrepreneurs were able to depend on the help off professionals regarding PAIH’s workplace inside the Dubai plus the Polish Connection of one’s Beauty products Industry as well as participated in 29 pre-set-up B2B Gluten Free dating review conferences with local distributors and retail chains,” extra Lisikiewicz.
